The month of April holds Earth Day. And there is no better way to start celebrating early than to become an eco-conscious consumer. Being an eco-conscious consumer means consistently making purchasing choices that support local, environmentally, and socially conscious products and companies.

According to a poll from Barron’s, nearly 70% of consumers in the US and Canada prefer brands that value sustainability. In addition, as Baby Boomers are buying less and less “current” or “trendy” products. Now companies must start to appeal to Millennials and Gen Z. Both of these younger generations are interested and willing to pay more for products that align with sustainable, ethical values.

Whether you are a Baby Boomer who has been retired for years, or a fresh-faced college student, being an eco-conscious consumer is important for both your local community and the earth. Consumers control the market. And if more and more companies that value sustainability start to thrive, we may have a chance of seriously cutting back on carbon emissions.

While it is not all up to the consumer to make changes to save the earth, here are a few tips to help switch the narrative for eco-conscious consumption:

Pick the Right Companies

There are already plenty of eco-conscious companies! You may just have to look a little deeper to find them. But by choosing a company that decides to plant trees for every purchase or produce zero carbon emissions, you are choosing to help eco-conscious companies and products thrive. The better these businesses do, the more companies will have to jump on board and follow suit.

Shop Local

Shopping locally is perhaps one of the most critical acts an eco-conscious consumer can do! By shopping locally, you are not only supporting your local economy, but you are also cutting out the “middle man.” This means that resources on multiple shipping and packing can be saved, reducing the product’s environmental impact. Bonus points for local companies that are eco-friendly as well!

Only Buy Necessities

This one is difficult because our society emphasizes buying new products regularly. But, by only buying products you absolutely need, you can reduce a lot of waste throughout the supply chain. Reducing our consumption is most important in the fight against climate change. But, when you must buy something, try choosing either second-hand merchandise or something of quality that will last for years to come. Keep in mind, Fast fashion can be detrimental to the earth and the communities producing these goods.

Being an eco-conscious consumer can be challenging at times. But by following these simple tips, you can start to become a little more aware of where you are putting your dollar and how that affects the earth. Just a little change can go a long way.

Happy Earth Day to all from ZFA!